When to wash?

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Before we talk about washing you pair of jeans, let's bust some myths. There's no right or wrong. It's totally up to you how and when you wash, but be aware that some treatments make your denim last longer, while others can shorten its lifetime. You can wash before the first wear, after one, two, six months ... some even choose not to wash, all in goal to achieve high fading contrast.

Our recommendation is to be reasonable and wash when your denim needs it due to a dirt or unpleasant odours.

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How to wash?

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Always turn your garment inside out and wash separately or together with dark clothes at 30 degrees Celsius. Use mild detergent for dark colours without bleach. Use the program under 1.000 RPM on your washing machine. Air dry inside out - DO NOT tumble dry. Iron inside out.

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In general - wear often, wash only when necessary. You'll save water, energy and time while your jeans will look better and better. It's the only fabric that gets more beautiful with age.